Copyable template

Fill the fields before the work expands.

# AI Style Guide

## Reader and purpose
- Primary reader:
- Decision or action the writing should support:

## Voice evidence
- Representative sample 1:
- Representative sample 2:
- Sentence rhythm to keep:
- Level of directness:
- Preferred concrete language:

## Source rules
- Claims that always require a source:
- Approved source types:
- Date-sensitive details to recheck:
- Marker for missing evidence: [SOURCE NEEDED]

## Patterns to avoid
- Generic opening claims
- Abstract benefit stacks
- Invented certainty or social proof
- Repeated transition scaffolding
- Brand-specific prohibited phrases:

## Required examples
- One before-and-after repair:
- One acceptable product claim:
- One claim that must be rejected:

## Final gates
- [ ] Facts checked
- [ ] Reader job visible
- [ ] Voice matches samples
- [ ] Proof is proportionate to the claim
- [ ] One clear next action
Download Markdown

How to use it

STEP 01

Collect evidence

Use real passages that represent the voice. Labels such as warm or bold are not enough.

STEP 02

Write rejection rules

Show what the system must not produce, including unsupported claims and recurring generic patterns.

STEP 03

Test with one draft

Apply the guide to a real page and revise any rule that two reviewers interpret differently.

What this template does not prove

A complete worksheet is not a validated result. Use it to make assumptions visible, run a bounded test, and preserve the decision. Link the result to Proof-led content to owned audience when the mechanism matches.