# AI Style Guide

## Reader and purpose
- Primary reader:
- Decision or action:

## Voice evidence
- Representative samples:
- Sentence rhythm:
- Level of directness:
- Preferred concrete language:

## Source rules
- Claims that require a source:
- Approved source types:
- Details to recheck:
- Missing-evidence marker: [SOURCE NEEDED]

## Avoid
- Generic openings
- Abstract benefit stacks
- Invented certainty or proof
- Repeated transition scaffolding
- Brand-specific prohibited patterns:

## Final gates
- [ ] Facts checked
- [ ] Reader job visible
- [ ] Voice matches samples
- [ ] Proof fits the claim
- [ ] One clear next action