Copyable template

Fill the fields before the work expands.

Experiment ID:
Method ID:
Hypothesis:
Primary metric:
Test window:
Budget or time cap:

SCALE when:

ITERATE when:

ARCHIVE when:

Required measurement checks:
Main confounder:
Decision owner:
Decision date:

How to use it

STEP 01

Choose one metric

Use one primary metric for the decision and supporting metrics to diagnose the funnel.

STEP 02

Bound the test

Record the time window and maximum spend or effort before launch.

STEP 03

Name the confounder

Write the measurement gap or outside factor most likely to produce false learning.

What this template does not prove

A complete worksheet is not a validated result. Use it to make assumptions visible, run a bounded test, and preserve the decision. Link the result to Narrow digital product pre-sell when the mechanism matches.