The brand is in the examples. The AI needs a packet.
The messy version is easy to picture. Your strongest writing is split between old emails, landing pages, client notes, posts, product docs, and half-remembered comments like "we never say that." Every new AI copywriting draft asks you to rebuild the voice from memory.
The solved state is visible: the sample lives beside the rule it proves, the product fact has a source note, the banned phrase has a replacement, and the prompt tells the AI what job the draft has to do.
- Build one Source Packet from samples, facts, proof notes, and limits
- Turn voice traits into a simple CSV ledger you can reuse
- Draft with the packet, then run a final voice and proof QC pass