Field file 003 / AI brand voice

Anti-Slop Brand Voice Kit

The AI draft forgets the voice you just showed it.

You paste in the founder note, the good sales email, the product facts, and the phrases nobody is allowed to use. The next draft still comes back smooth, polite, and strangely average. This kit turns those scattered examples into a Source Packet, a Voice Rule Ledger, prompt files, and a QC pass you can use before the draft leaves the desk.

Pain Voice Drift
Repair Source Packet
Solved State Draft With Rules

What it fixes

The painful part is not writing from zero. It is correcting the same drift again.

Anti-Slop Brand Voice Kit cover
FROM SCATTERED SAMPLES TO VOICE CONTROL

The brand is in the examples. The AI needs a packet.

The messy version is easy to picture. Your strongest writing is split between old emails, landing pages, client notes, posts, product docs, and half-remembered comments like "we never say that." Every new AI copywriting draft asks you to rebuild the voice from memory.

The solved state is visible: the sample lives beside the rule it proves, the product fact has a source note, the banned phrase has a replacement, and the prompt tells the AI what job the draft has to do.

  • Build one Source Packet from samples, facts, proof notes, and limits
  • Turn voice traits into a simple CSV ledger you can reuse
  • Draft with the packet, then run a final voice and proof QC pass

Six-part repair path

Move from vague brand notes to a draftable voice system.

STEP 01

Gather Samples

Paste the pieces that sound right: emails, posts, product copy, replies, proposals, or founder notes.

STEP 02

Name The Job

Mark what each draft is meant to do: explain, sell, reply, reassure, compare, invite, or hand off.

STEP 03

Extract Rules

Turn the sample into visible rules: sentence shape, proof habit, rhythm, forbidden phrasing, and preferred moves.

STEP 04

Attach Proof

Put product facts, prices, constraints, examples, and source notes beside the voice rules before drafting.

STEP 05

Draft With Packet

Give the AI the Source Packet, one writing job, and the voice ledger instead of a vague "write like us" prompt.

STEP 06

Run QC

Check whether the draft kept the voice, proof, reader, banned phrases, and next move before publishing.

Inside the download

The packet is small on purpose. It is meant to sit beside the draft.

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START HERE

First-use guide

A short walkthrough for choosing samples, filling the packet, and using the prompts without turning the work into a brand-theory exercise.

Method cards arranged around a Value Bureau compass
TEMPLATES

Samples To Rules

A Markdown source packet plus a CSV voice ledger for rules, evidence, banned phrases, replacements, and recurring content jobs.

A Value Bureau economic dossier cache
PROMPT FILES

Build, Draft, QC

Three plain-text prompt files: build the voice profile, draft with the Source Packet, then run voice and proof repair.

Use it when

The draft has to sound like the business, not the average of the internet.

FOUNDER COPY

The note sounds right. The sales page does not.

Turn founder language, product facts, and offer limits into rules the next section can follow.

CLIENT WORK

The client keeps making the same comments.

Capture the corrections once, then use the ledger before the next email, post, proposal, or product description.

RECURRING CONTENT

The system should remember the house style.

Keep the repeat jobs visible: newsletter intros, customer replies, social posts, offer sections, and handoff notes.

Access

Start with one messy draft and the samples you already have.

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DIGITAL DOWNLOAD

Anti-Slop Brand Voice Kit

Use the kit to build one reusable voice packet, then keep it beside the next AI-assisted draft. The file is a compact ZIP with Markdown, CSV, and plain-text prompts.

  • Test price: USD $9
  • Includes the Start Here guide, Source Packet, Voice Rule Ledger, and three prompt files
  • Delivered through hosted checkout after purchase

Questions

What this kit is for

PROMPTS

Is this just a prompt pack?

No. The prompts give the packet a job. The useful object is the packet itself: samples, rules, sources, limits, and QC.

TOOLS

Which AI tools can use it?

The files are plain text and CSV, so you can paste them into ChatGPT, Claude, Gemini, or another chat tool.

FIT

When should I use the full Anti-Slop Playbook instead?

Use the Playbook when the whole draft needs proof repair, claim cleanup, and reader-first structure. Use this kit when voice drift is the main problem.